Build in public · 2026
Echo South: from broad marketing language to a focused lead path.
The friction
The site did not clearly define the audience, the primary offer, or the action a qualified visitor should take.
The strategy
Position Echo South around one valuable outcome: helping service businesses turn underperforming websites into lead engines.
The work
New positioning, service-specific pages, search metadata, internal links, a free-audit offer, and a mobile-first conversion path.
What we’ll measure
Qualified inquiries, audit requests, indexed service pages, non-brand search impressions, and conversion rate. Results will be added only after enough data is available.